SYSTEM DESIGN • NASA • 2023
The Future of the International Space Station and Low Earth Orbit
My Role
Project Manager
Research Coordinator
Design Strategist
Research facilitator
Stakeholders
Christie Cox, Project Manager
Jacob Keaton, Policy and Law Officer
Bryan Dansberry, NASA Program Science Office
Jem Palo, ISS Graphic Designer
Roger Weiss, NASA Program Science Office
Misty Snopkowski, Commercial LEO Development
Lynn Harper, NASA Strategic Integration Advisor
CONTEXT
Something BIG is going down in 2031
In a groundbreaking collaboration, NASA and the International Space Station (ISS) partnered with Parsons and a specialized team, including myself as a key member, to tackle the formidable challenge presented by the future decommissioning of the ISS and the transition towards the privatization of Low Earth Orbit (LEO). This partnership was driven by the urgent need to address the uncertainties and opportunities this new era of space exploration would bring, not just for the stakeholders directly involved but for humanity as a whole.
The International Space Station will be crashed into the Pacific Ocean in 2031, decommissioning it and bringing it's life to an end.
INTRODUCTION
What is this about?
The essence of this case study revolves around the innovative strategies and design solutions our team developed to navigate the complexities of opening up LEO to commercial opportunities while preserving and enhancing its value as an international collaborative scientific endeavor. The project's ambition was not only to solve a set of logistical and diplomatic challenges but also to reimagine the role of space exploration in connecting and benefiting society globally.
APPROACH
How did we go about it?
Stakeholder Engagement
Initiated the project with comprehensive discussions to gather diverse perspectives on LEO's future.
Iterative Design
Developed each initiative through a process of iteration, incorporating stakeholder feedback to ensure effectiveness and engagement.
Creative Collaboration
Ensured that each project not only served to promote space exploration but also to connect with the public on a cultural and emotional level.
DESIGN STRATEGY
Unveiling the Future: Bringing Space Closer to You
Our strategy to connect humanity more closely with Low Earth Orbit (LEO) unfolds through four focused initiatives: Leo Week, LEO Beyond Boundaries, LEO Immersive, and LEO Launch. These efforts aim to spark global interest in LEO, make space science more accessible, embrace future media trends, and support collaboration in space exploration. Through these interconnected strategies, we strive to demystify space, inviting the world to partake in the vast possibilities that LEO presents.
Develop an inclusive sensory experience at cultural hotspots worldwide.
Open annually to the public, making scientific knowledge more accessible.
Improve communication between the National Lab and the public.
Launch a website with dynamic, interactive content on LEO, including VR, AR, videos, and editorials.
Source content globally to promote awareness and collaboration.
Market the National Lab and align with future media trends.
Establish a platform for booking logistics for travel to and from LEO.
Use NASA's expertise to maintain a balance between commercial and scientific interests.
Drive resources to the National Lab and facilitate public and private sector collaboration in space.
THE PITCH
Experience the super fun pitch below!
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